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HBO Max Reached 4.1 Million Subscribers One Month After Launch
CULTURE

HBO Max Reached 4.1 Million Subscribers One Month After Launch

Published: July 23, 2020  |  4 min read, 868 words
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byHBO Max attracted 4.1 million overall subscribers after its first month, AT&T CEO John Stankey said Thursday, lauding his team for a "flawless launch" despite the novel coronavirus pandemic. The figure includes more than 1 million wholesale customers from AT&T wireless packages that include HBO Max. About 3 million customers were regular retail subscribers. The company hopes to reach 50 million to 55 million HBO Max customers in the U.S. by 2025, and management said on Thursday's second-quarter earnings conference call that it was on track to meet those subscriber, as well as activation... READ MORE
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