BUSINESS
Data-Driven? Think again. The psychological habit most people… | by Cassie Kozyrkov | HackerNoon.com | Medium
BUSINESS

Data-Driven? Think again. The psychological habit most people… | by Cassie Kozyrkov | HackerNoon.com | Medium

Published: July 20, 2018  |  7 min read, 1331 words
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Businesses are hiring data scientists in droves to make rigorous, scientific, unbiased, data-driven decisions.And now, the bad news: those decisions usually aren’t.For a decision to be data-driven, it has to be the data — as opposed to something else entirely — that drive it. Seems so straightforward, and yet it’s so rare in practice because decision-makers lack a key psychological habit.Imagine that you are considering buying something online instead of making a pilgrimage to the other side of town to fetch it. You’ve boiled your decision down to whether or not you trust the online seller.... READ MORE
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