MEDIA
Canzano: Amid crisis, Pac-12 signed agreement to fund news coverage from Los Angeles Times
MEDIA

Canzano: Amid crisis, Pac-12 signed agreement to fund news coverage from Los Angeles Times

Published: July 30, 2020  |  18 min read, 3548 words
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By The Pac-12 Conference had a publicity problem.The conference was in deep distress in 2018. It was drowning in negative sentiment after an embarrassing instant-replay scandal in college football. The Pac-12′s basketball programs were coming off a winless showing in the men’s NCAA Tournament. And commissioner Larry Scott’s prized Pac-12 Network was stuck in distribution purgatory, still unavailable to large swaths of frustrated fans.Said one longtime Pac-12 staffer: “We were incredibly desperate.”The Pac-12 hired a high-profile crisis-management firm. The conference began working from a... READ MORE
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