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Emails detail Amazon’s plan to crush a startup rival with price cuts
TECH

Emails detail Amazon’s plan to crush a startup rival with price cuts

Published: July 30, 2020  |  5 min read, 1068 words
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Emails published by the House Judiciary Committee this week confirm an accusation that critics have long leveled against Amazon: that the company's aggressive price-cutting for diapers in 2009 and 2010 was designed to undercut an emerging rival.That rival, Quidsi, had gained traction with a site called Diapers.com that sold baby supplies. Amazon had good reason to worry. As journalist Brad Stone wrote in his , Bezos' company didn't start selling diapers until a year after Diapers.com did. At the time, diapers were seen as too bulky and low-margin to be delivered profitably.But Quidsi's... READ MORE
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