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Microsoft, TikTok don't need to make sense if deal is too good to pass up
TECH

Microsoft, TikTok don't need to make sense if deal is too good to pass up

Published: July 31, 2020  |  3 min read, 565 words
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Keep Me Logged InKey Points is in TikTok.Strategically, this doesn't make a lot of sense for Microsoft, which has been steadfastly focused on enterprise software under Chief Executive Officer Satya Nadella and has seen its market valuation balloon to more than $1.5 trillion because of it. But Microsoft should absolutely try to acquire TikTok. Any company with the means to do it should.TikTok is supremely positioned . It is just now beginning to monetize its huge audience with advertisements, and curated, targeted, clever short-form video ads are perfect for a younger audience that skips or... READ MORE
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