MEDIA
Americans are more willing to pay for local news when they know local newspapers are in trouble, a new study says
MEDIA

Americans are more willing to pay for local news when they know local newspapers are in trouble, a new study says

Published: April 9, 2020  |  4 min read, 730 words
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HOME          LATEST STORY                    Nov. 18, 2019, 9:14 a.m.“This gap suggests a market failure — many recognize the benefit of the product to the public but are unwilling to pay for it.”More than half of Americans believe that local news organizations are doing well financially, according to by the Knight Foundation and Gallup. But if you tell them otherwise, they’re more likely to think supporting local outlets is a good idea.The study surveyed more than 2,700 adults across the United States and found that 56 percent think local news outlets in their area are doing very well or... READ MORE
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