Name: Apple is slashing its App Store payment fees in half for smaller developers, to 15% from 30%
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Apple is slashing its App Store payment fees in half for smaller developers, to 15% from 30%

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The words "Business Insider".Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Apple just made a surprise move as it feuds with app developers.Apple on Wednesday morning it was changing its App Store policies to halve the commission it takes from in-app payments for smaller developers.The cut, to 15% from 30%, will apply to developers whose apps generated up to $1 million over the past year."We're launching this program to help small-business owners write the next chapter of creativity and prosperity on the App Store, and to build the kind of quality apps our customers love," Apple CEO Tim Cook said in a press statement.The cut is scheduled to take effect January 1.The commission has sparked a bitter fight between Apple and developers over its rules on in-app purchases, which have attracted antitrust scrutiny in both the and .The rules require developers to use Apple's payment system for in-app purchases, such as a Spotify Premium subscription. Apple then takes a 30% cut of every transaction.Major developers including Spotify, the Tinder owner Match Group, and have fought with Apple over its in-app payments rules.They accuse Apple of abusing its strict control over which apps can function on iOS devices, arguing that it is especially anticompetitive if Apple then decides to launch competing products, such as its music-streaming service, Apple Music.In September, developers to try to force Apple to get rid of the charge. Apple's announcement is unlikely to placate larger developers, which don't qualify for the price reduction.The announcement also doesn't represent a huge financial hit for Apple. Per analytics provided to by Sensor Tower, while the change will affect 98% of companies that pay a commission to Apple, their revenue combined totaled only 5% of App Store revenue generated last year.NewsletterYour morning cheat sheet to get you caught up on what you need to know in tech. Sign up to 10 Things in Tech You Need to Know Today.Something is loading.It indicates an expandable section or menu, or sometimes previous / next navigation options.Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

The words "Business Insider".Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Apple just made a surprise move as it feuds with app developers.Apple on Wednesday morning it was changing its App Store policies to halve the commission it takes from in-app payments for smaller developers.The cut, to 15% from 30%, will apply to developers whose apps generated up to $1 million over the past year."We're launching this program to help small-business owners write the next chapter of creativity and prosperity on the App Store, and to build the...

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Isobel Asher Hamilton

Business Insider is an American financial and business news website founded in 2009 and owned by the German publishing house Axel Springer. It operates 14 national editions and an international edition. Several national editions are published in local languages.

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Apple is slashing its App Store payment fees in half for smaller developers, to 15% from 30%

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