MRC denies accreditation for Pinterest's video ad measurements
TECH · MEDIA
June 23, 20214 min read, 782 words

MRC denies accreditation for Pinterest's video ad measurementsMRC denies accreditation for Pinterest's video ad measurements

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Published: June 23, 2021  |  4 min read, 782 words
Brands like Ocean Spray and Royal Caribbean International have video ads up on Pinterest. But as of April, metrics the platform supplies to advertisers to measure video ad impressions were denied a stamp-of-approval from the Media Rating Council, the industry body relied on for d...
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Investigative
Jun 24
Some great investigative reporting here, although I'm sure this story is only interesting to those who work in online media or advertising. The article does well to highlight how key advertising terms are being defined by both parties and what accreditation means to Pinterest's ability to solicit more advertising partners.
Jun 24
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