First Impressions Matter: Getting it Right in CTV Means Starting with the Creative Experience
BUSINESS · TECH · MEDIA
September 24, 20217 min read, 1465 words

First Impressions Matter: Getting it Right in CTV Means Starting with the Creative ExperienceFirst Impressions Matter: Getting it Right in CTV Means Starting with the Creative Experience

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Published: September 24, 2021  |  7 min read, 1465 words
Not too long ago, I was having dinner with my 5- and 7-year-old nephews. With their roaming and curious minds, you never know where the conversation might go but to my surprise, they were excited to tell me about a CTV commercial they saw with their family at home. The ad was for...
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