How A/B testing can (and can’t) improve your headline writing
TECH · MEDIA
October 22, 20215 min read, 1080 words

How A/B testing can (and can’t) improve your headline writingHow A/B testing can (and can’t) improve your headline writing

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Published: October 22, 2021  |  5 min read, 1080 words
“We found, surprisingly, that no single feature of a headline’s writing style makes much of a difference in forecasting success.” What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. ...
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Great Context1
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Great Context
Oct 25
This is a fantastic piece that does a deep dive and honest report on how useful A/B testing of headlines is for a news organization. I really appreciated the clear language and candid thoughts from this pair of reporters, and for those who want the takeaway in just one sentence, here it is: "A/B test your headlines to find the right one to optimize traffic in the given context and moment, but be cautious about trying to divine general writing lessons from those tests."
Oct 25
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