From Bricks to Blockbuster: Lego’s 90-year rise into everything
U.S. · TECH
August 9, 20224 min read823 words
Published: August 9, 2022  |  4 min read823 words
August 9, 2022Lego Group, the company behind everyone’s favorite birthday present-turned-heel poker, turns 90 years old on August 10. So how did the wooden toy company, founded in a carpenter’s workshop 90 years ago, become a multimedia powerhouse?In 1949, the company transitione...
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Aug 23
It's a well-written article depicting the story of the giant toy company, Lego, and explaining how it managed to stay relevant — and growing — for 90 years by creating partnerships with famous intellectual properties. Unfortunately, it's hard to ascertain the validity of the story since the author apparently forgot to cite where he got it from.
Aug 23
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