Moderna's new US Open sponsorship extends marketing push beyond COVID vaccine
U.S. · SPORTS
August 23, 20223 min read555 words
 in 
Published: August 23, 2022  |  3 min read555 words
The biotech firm will use Billie Jean King to promote itself as a ‘disruptor’ in the science of mRNA technologyModerna is upping its marketing game with a new US Open sponsorship as the biotech company seeks to raise awareness about the mRNA science that powers its COVID vaccine....
Moderna's new US Open sponsorship extends marketing push beyond COVID vaccine Read more

No article scores yet.

There are no critic or public scores for this article yet.
Great Context1
critic reviews: 0
public reviews: 1
No reviews
img-contested
N/A
critic score
0 reviews
img-trusted
92%
public score
26 reviews

CRITIC REVIEWS

There don't seem to be any reviews yet.

PUBLIC REVIEWS

Great Context
Aug 30
Moderna made a big marketing move, sponsoring the US Open — a tennis tournament — to bring awareness to the benefits of mRNA biotechnology and its benefits that go beyond COVID vaccines. The article goes through the motivations and strategy of the campaign, including the analysis of Moderna's online presence.
Aug 30
Is this helpful?