Why women’s sports equality is key to marketing success
U.S. · BUSINESS · MEDIA · SPORTS
August 29, 20225 min read936 words
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Published: August 29, 2022  |  5 min read936 words
By helping to level the playing field, marketers can generate more fan experiences and better opportunities to connectFourteen million—that’s how many Americans tuned in to see the U.S. Women’s National Team take on the Netherlands in the 2019 FIFA World Cup finals. Granted, it’s...
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Aug 30
While covering a controversial topic, the author brings her arguments to the table about how brands should invest more in women's sports to bring more 'equality' to the industry. She mentions some data to back her claims but unfortunately doesn't provide any sources for checking.
Aug 30
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