Misinformation is thriving—and what brands should do about it
BUSINESS · TECH · MEDIA
November 15, 20222 min read491 words
Published: November 15, 2022  |  2 min read491 words
Magna and Zefr find misinformation thrives on social media and TV Brands need to be especially careful when it comes to running ads in places where misinformation thrives: That's because consumers are just as likely to blame a brand for so-called fake news it appears next t...
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Great Context
Nov 16
Interesting article covering this study that brings to light the fact that brands are being affected by bad ad placement on not credible articles and sources. I'd find this piece even more helpful if the author had mentioned the ideas and solutions that are out there trying to address this problem and how they do it.
Nov 16
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Great Context
Nov 16
A brief recap of a recent study, with plenty of good context and references to the study itself. The study serves as yet another piece of important confirmation for brands that the consumers seeing their ads next to misinformation and fake news are attaching that negative reaction to the brand who is paying for their ad placement to be there. Yikes! My only criticism of this piece is that it does not link out to the actual study being referenced.
Nov 16
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