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YouTube exec says Covid-themed ads don't perform any better, but 'scrappy' ads do
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YouTube exec says Covid-themed ads don't perform any better, but 'scrappy' ads do

Published: May 20, 2020  |  3 min read, 565 words
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Keep Me Logged InKey PointsIn the early days of the pandemic, a trend emerged of TV ads with inspirational music mentioning that brands are "here for you" and describing what they're doing during "unprecedented times."But YouTube advertisers mostly avoided the trend. "80% of the ads that we saw in April were not Covid-related; they were straight-up ads," said Tara Walpert Levy, VP of agency and media solutions at and YouTube.What's more, Covid-themed ads did not perform any better than regular ads on the site.She said the company looked at factors like what people watched and how they... READ MORE
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