Who actually boycotts brands? More liberals and college grads, it turns out
CULTURE
September 22, 20192 min read, 322 words

Who actually boycotts brands? More liberals and college grads, it turns outWho actually boycotts brands? More liberals and college grads, it turns out

Christopher Zara
Published: September 22, 2019  |  2 min read, 322 words
You hear that a lot on social media these days, but do consumers actually make purchasing decisions based on the political stance of a particular brand? Many do, it turns out, but boycotts are not an even phenomenon across the political spectrum, according to new research from Mo...
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Surface Level
September 22, 2019
Surface Level
This is a very brief, concise article that does a decent job explaining the real-life actions of those who boycott brands. It paints a broad picture and uses two studies from reliable sources, but it still only scratches the surface of the story.
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Balanced
September 22, 2019
Balanced
It’s good to read this kind of research-based analysis. This headline at first appears obvious, but the article´s information paints a more complicated and compelling picture. I’m interested in knowing more about the connections between people´s beliefs and the impacts of those beliefs in brand purchase behavior.
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Surface Level
September 30, 2019
Surface Level
While the article provides interesting insights on the topic, it is so brief and lacking references that it ends up only denting the surface of the topic. WIth more references the author could have still provided a short read while also helping the readers further their investigation.
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