BUSINESSMEDIA
Visualizing The COVID-19 Impact On Advertising Spend
BUSINESSMEDIA

Visualizing The COVID-19 Impact On Advertising Spend

Published: June 27, 2020  |  3 min read, 513 words
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Before the COVID-19 outbreak, global advertising investment was estimated to grow at a 7.1% clip in 2020. Now, as Visual Capitalist's Katie Jones notes, global ad spend is estimated to see a brutal contraction of 8.1% - equating to almost $50 billion - as a result of changing consumer behavior. The total loss becomes a bleak $96.4 billion when taking pre-pandemic growth forecasts into account. Today’s graphic uses data from the World Advertising Research Center (WARC) to visualize the estimated decline in advertising spend by media format and industry. As advertisers adapt to rising... READ MORE
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