TECH
Google stymies media companies from chipping away at its data dominance
TECH

Google stymies media companies from chipping away at its data dominance

Published: June 30, 2020  |  4 min read, 798 words
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United States OAKLAND, Calif. (Reuters) - Alphabet Inc’s () Google upended plans by European media companies to block it from harvesting data about their readers and slash some of its dominance in online advertising, seven people involved in the talks said this month. Publishers had expected to use data privacy measures going into effect Aug. 15 to bar Google from storing insights about readers, sapping the data advantage that has enabled it to dominate a market filled with advertisers hungry for information to target potential customers. But Google said it will cut off publishers from a... READ MORE
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