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The Creation of the Kachina Coyote Logo

The Creation of the Kachina Coyote Logo

NewsLittle known fact: The original Coyotes logo was birthed from a collection of dolls.The logo, recently voted as the greatest in Valley sports history , came courtesy of an idea of Phoenix designer Greg Fisher, who explained the development of his iconic artwork while providing an oral history of the "Kachina" Coyote."I've had the opportunity over the years to build a lot of brands, a lot of sports brands," Fisher said. "The Coyotes Kachina we created has its own cult following, and not just in this local market, but with fans across the country."Colorful and symbolic Kachina artwork is...

May 1, 2020
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