Alex Sherman
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Microsoft, TikTok don't need to make sense if deal is too good to pass up

Microsoft, TikTok don't need to make sense if deal is too good to pass up

Keep Me Logged InKey Points is in TikTok.Strategically, this doesn't make a lot of sense for Microsoft, which has been steadfastly focused on enterprise software under Chief Executive Officer Satya Nadella and has seen its market valuation balloon to more than $1.5 trillion because of it. But Microsoft should absolutely try to acquire TikTok. Any company with the means to do it should.TikTok is supremely positioned . It is just now beginning to monetize its huge audience with advertisements, and curated, targeted, clever short-form video ads are perfect for a younger audience that skips or...

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Alex Sherman
Jul 31
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ESPN's Michael Jordan documentary 'The Last Dance' drew an average of 6.1 million viewers

ESPN's Michael Jordan documentary 'The Last Dance' drew an average of 6.1 million viewers

Keep Me Logged InKey PointsThe first two episodes of ESPN's "The Last Dance," the documentary showcasing Michael Jordan's last season with the National Basketball Association's Chicago Bulls, averaged 6.1 million viewers Sunday night, ESPN said in a statement.More people watched the first two episodes than any ESPN documentary ever, including the critically acclaimed "OJ: Made in America" series in 2016 and 2012's "You Don't Know Bo," ESPN said in a statement. It's also ESPN's highest rated telecast since the College Football Playoff National Championship game in January. -owned ESPN moved...

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Alex Sherman
Apr 20
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Vox plans to announce around 100 employee furloughs later this week, hoping to avoid layoffs, sources say

Vox plans to announce around 100 employee furloughs later this week, hoping to avoid layoffs, sources say

Keep Me Logged InKey PointsVox Media, the digital media company that owns SBNation, New York Media, The Verge and other brands, is preparing to announce a furlough of about 100 employees later this week, according to people familiar with the matter.Vox executives are negotiating details with the Writers Guild of America, East, which represents about 350 people at Vox, said the people, who asked not to be named because the discussions are private. The number of people furloughed could rise or fall slightly depending on those negotiations, which are confidential, said the people. A...

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Alex Sherman
Apr 13
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Comcast CEO Brian Roberts pledges $500 million for employees whose jobs are impacted by coronavirus

Comcast CEO Brian Roberts pledges $500 million for employees whose jobs are impacted by coronavirus

Keep Me Logged InKey Points Chief Executive Brian Roberts said Wednesday the nation's largest cable provider and owner of NBCUniversal has committed $500 million to support employees as coronavirus quarantines temporarily shut down business units.In an email to employees, Roberts said Comcast would put aside that amount for pay and benefits for employees "where operations have been paused or impacted." He also said he would join Comcast's senior executives — Chief Financial Officer Mike Cavanagh, Comcast Cable CEO Dave Watson, NBCUniversal CEO Jeff Shell and Sky CEO Jeremy Darroch — in...

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Alex Sherman
Apr 1
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ESPN scrambling to figure out programming while live sports shut down indefinitely

ESPN scrambling to figure out programming while live sports shut down indefinitely

Keep Me Logged InKey Points's ESPN has long called itself the worldwide leader in sports. Now it will have to figure out what to do when there aren't any.On what could be called Black Thursday for major sports leagues, Major League Baseball and the National Hockey League suspended play, following the National Basketball Association's lead on Wednesday. The National Collegiate Athletic Association followed by canceling March Madness, the annual men's and women's basketball tournaments that crown national champions, and all other winter and spring championships including the Frozen Four and...

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Alex Sherman
Mar 13
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