Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, a longtime journalist, former publisher of The Wall Street Journal and co-founder of NewsGuard, speaking on this week’s episode of AdExchanger Talks. NewsGuard estimates that large, well-known advertisers – the sort of advertisers that get very uptight about brand safety – are unintentionally funneling as much as $2.6 billion through programmatic pipes directly to misinformation websites every year. Put another way, at the same time many advertisers are...…Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, a longtime journalist, former publisher of The Wall Street Journal and co-founder of NewsGuard, speaking on this week’s episode of AdExchanger Talks. NewsGuard estimates that large, well-known advertisers – the sort of advertisers that get very uptight about brand safety – are unintentionally funneling as much as $2.6 billion through programmatic pipes directly to misinformation websites every year. Put another way, at the same time many advertisers are...WW…