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Simple, no-cost ways to help the public care for the commons

Simple, no-cost ways to help the public care for the commons

Researchers from University of Wisconsin-Madison, New York Institute of Technology, University of Iowa, and Cornell University published a new paper in the Journal of Marketing that examines whether it is possible to make people feel as if the property is theirs--a feeling known as psychological ownership--and how this affects their stewardship behaviors.The study, forthcoming in the Journal of Marketing, is titled "Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods" and is authored by Joann Peck, Colleen Kirk, Andrea Luangrath, and...

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AMA_Marketing
Nov 20
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