Amy Ross Arguedas
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How do audiences decide what news to trust? Fairness and accuracy aren’t the only things that matter

How do audiences decide what news to trust? Fairness and accuracy aren’t the only things that matter

HOME          LATEST STORY                    April 23, 2021, 12:30 p.m.A new Reuters Institute report finds that editorial standards and journalistic practices may be less important for trust in news than audience impressions about brand reputations and the look and feel of how information is presented.What do people really mean when they say they do not trust the news media? And what can news organizations do to restore trust where it is deserved?This week, our at the Reuters Institute for the Study of Journalism published that offers somewhat different answers than those most often...

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