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The Impossible Burger Will Be Officially Available at Grocery Stores Starting Tomorrow

The Impossible Burger Will Be Officially Available at Grocery Stores Starting Tomorrow

Getting Impossible Foods’ plant-based burger alternative from the lab and onto consumers’ grills has been a long, drawn out process. But the company has announced that starting tomorrow, the new Impossible Burger will finally be available to purchase in grocery stores—assuming you live in California. Earlier this year, at CES 2019 in Las Vegas, Impossible Foods debuted version 2.0 of its Impossible Burger which we found to be almost indistinguishable from burgers made from actual beef thanks to an ingredient called soy leghemoglobin that simulates how ground beef looks, cooks, and tastes....

September 20, 2019
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