Brad Adgate
Brad Adgate
Media Insights Consultant & Forbes ContributorSource
Cambridge, MA
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Advertising In Reliable News Sources Provides Stronger Brand Effectiveness

Advertising In Reliable News Sources Provides Stronger Brand Effectiveness

In a polarizing political environment, news programming across numerous platforms continues to generate millions of viewers each day. In a political off-year, three 24-hour news networks remain the three highest rated cable networks on television. Nonetheless, at times, polarizing comments or questionable content from news providers has led marketers, concerned about brand safety, to . Conversely, reliable news providers continue to be a safe harbor for advertisers with positive results.A study from MAGNA Media Trials and Disney Advertising Sales released today called “No News Is Bad News:...

Nov 3
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