Chris Kelly
Chris Kelly
Chris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.Source
Washington DC
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Free Beer + Hot Wings Live on 95 Rock

Free Beer + Hot Wings Live on 95 Rock

Mon-Fri 5:00 am - 10:00 amWake up every morning with the Free Beer & Hot Wings ShowHosted by Gregg “Free Beer” Daniels, Chris “Hot Wings” Michaels, Steve and Kelly, the Free Beer & Hot Wings Morning Show brings you five hours of entertainment every morning.Show MoreNew Colorado Restaurant Goes Bust After Just 7 MonthsPopular eating spot opened in February 2023 calls it quits the end of September in the same year.Colorado’s Dog Poo Laws are in Place for a ReasonThe state of Colorado has various laws in place with regard to dog poo, and for good reason.When Will Colorado Dispensaries...

March 17, 2013
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Jell-O rebrands for first time in 10 years to meet new generation

Jell-O rebrands for first time in 10 years to meet new generation

Crafted with Brand Opus, the new visual identity embraces a modern aesthetic that nods to the brand’s playful, colorful roots. Jell-O is the latest CPG brand to get a makeover as marketers look to connect with consumers — and a new generation of parents — whose tastes and priorities continue to change. For Kraft Heinz, that meant updating a 178-year-old brand with an eye on the present and future, without straying too far from its playful roots. Playful experimentation is evident in how foodies on social media have driven interest in gelatin-based cakes and frozen treats made with Jell-O....

Jul 27
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McDonald’s says Grimace birthday push shook up strong Q2 earnings

McDonald’s says Grimace birthday push shook up strong Q2 earnings

The fast food giant attributed U.S. sales growth to digital and delivery growth, along with culturally relevant brand and marketing. McDonald’s topped Wall Street estimates for its Q2 earnings and revenue, seeing double-digit growth across its segments despite continued macroeconomic pressures. On an earnings call, CEO Kempczinski noted that while he focused last quarter on consistency across a variety of measures, the theme of this quarter was Grimace, whose 52nd birthday celebration was central to a campaign that drove more than 3 billion views on TikTok and helped boost sales growth in...

Jul 27
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Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign

Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign

Nine female athletes will receive $5,000 each, with wheelchair basketball player Lindsey Zurbrugg becoming the first athlete to join the Cracker Jill roster. Cracker Jack is continuing to invest in its Cracker Jill platform as part of its efforts to spotlight female athletes and support the Women’s Sports Foundation (WSF), to which the Frito-Lay brand has given $400,000 to date to expand access and opportunities for girls and women in sport. The I Am Cracker Jill Award contest was announced in March 2023 and nine winners — among them women who specialize in football, golf, surfing,...

Jul 24
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