Erika Wheless
Erika Wheless
Social media, tech, creators, esports reporter @adage Past: @digiday, @finplan, @DJNF, @WNYC @newmarkjschool grad she/her (views and tweets my own)Source
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What’s next for the creator economy? Find out Sept. 13

What’s next for the creator economy? Find out Sept. 13

It’s no secret that creators have become pillars of brands’ marketing strategies. But brands are anticipating what’s next for the creator economy as influencer marketing continues to evolve beyond the traditional pay-for-a-post model. Spending on influencer marketing is forecasted to surpass $4 billion this year, possibly reaching $4.6 billion next year, according to Insider Intelligence. On Sept. 13, Ad Age Next: Social & Influencer Marketing will bring together leaders from platforms and brands who are expanding how marketers think about and use creator content. Sessions will touch...

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