Ezz El Din Abdullah
Ezz El Din Abdullah
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Why Big Companies Buy Small Ones. While they can establish the same… | by Ezz El Din Abdullah | Brainwave | Jan, 2021 | Medium

Why Big Companies Buy Small Ones. While they can establish the same… | by Ezz El Din Abdullah | Brainwave | Jan, 2021 | Medium

On January 14 this year, Google bought Fitbit (a wearables company) for 2.1 billion dollars!The question is why a big name like Google buy a smaller company like Fitbit and such an acquisition is worth billions of dollars?!The same question goes for many big names and another question comes up because these big companies have very talented engineers who are able to replicate what small ones can do. So what makes big companies think about buying more in the first place?Reasons may differ from one company to another; it may also interchange with another reason, but we can distill some...

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Ezz El Din Abdullah
Jan 24
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