Harry McCracken
Harry McCracken
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Jeff Bezos: Here’s how I make Amazon’s highest-stakes decisions

Jeff Bezos: Here’s how I make Amazon’s highest-stakes decisions

advertisementadvertisementBy Jeff BezosadvertisementadvertisementadvertisementI like to putter in the morning. I get up early. I go to bed early. I like to read the newspaper. I like to have coffee. I like to have breakfast with my kids before they go to school. So my puttering time is very important to me.advertisementadvertisementThat’s why I set my first meeting for ten o’clock. I like to do my high-IQ meetings before lunch. Anything that’s going to be really mentally challenging is a ten o’clock meeting because by 5 p.m., I’m, like, I can’t think more about this issue today. Let’s try...

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Jeff Bezos
Nov 23
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Apple’s new MacBook Air: one giant leap forward, yet oh so familiar

Apple’s new MacBook Air: one giant leap forward, yet oh so familiar

advertisementadvertisementadvertisementadvertisementadvertisementOf all the ambitious feats a maker of computing devices can undertake, few are as tricky as switching processor architectures. It really is brain surgery, or at least its equivalent in digital form.advertisementadvertisementAnd even if moving to a new architecture offers clear advantages, much can go awry along the way. Consider Microsoft’s , which ditches the Intel processor in other Surface tablets—and most Windows computers, period—for a chip codesigned by Microsoft and Qualcomm. The Pro X is the sexiest, thinnest, and...

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Harry McCracken
Nov 17
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25 moments in tech that defined the past 25 years

25 moments in tech that defined the past 25 years

advertisementadvertisementBy Fast Company staffSometimes, it’s obvious from the get-go that a moment in tech history is . . . well, historic. Other times, it’s clear only in the fullness of time. Yet another type of historic moment flies largely under the radar, shaping our lives more than most people ever realize.advertisementadvertisementAs Fast Company celebrates our 25th anniversary, we’ve compiled a list of 25 moments that have defined the tech industry since our first issue hit the stands with a cover date of November 1995. (These calls are tough to make, so we also picked 10...

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Harry McCracken
Oct 21
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