Jazmin Brooks
Jazmin Brooks
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MISINFORMATION IS THRIVING—AND WHAT BRANDS SHOULD DO ABOUT IT - MAGNA

MISINFORMATION IS THRIVING—AND WHAT BRANDS SHOULD DO ABOUT IT - MAGNA

Skip to contentBy Maia Vines, Published on AdAgeMagna and Zefr find misinformation thrives on social media and TVBrands need to be especially careful when it comes to running ads in places where misinformation thrives: That’s because consumers are just as likely to blame a brand for so-called fake news it appears next to as the author who posted it, according to a new study.Ninety-three percent of consumers are exposed to misinformation, with most agreeing that it’s “out of control,” regardless of political ideology, according to a study published today by IPG agency Magna and data and...

Nov 15
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NEW MAGNA RESEARCH WITH ZEFR REVEALS 93% OF CONSUMERS ARE EXPOSED TO MISINFORMATION, AND EXPECT BRANDS TO TAKE ACTION - MAGNA

NEW MAGNA RESEARCH WITH ZEFR REVEALS 93% OF CONSUMERS ARE EXPOSED TO MISINFORMATION, AND EXPECT BRANDS TO TAKE ACTION - MAGNA

Skip to contentNew York, NY – November 15, 2022 – MAGNA Media Trials, in collaboration with brand suitability leader Zefr, released a new study today that examines the impact of misinformation on consumers and brands. Voices on Misinformation takes an in-depth look at consumer sentiment and perceptions of misinformation and identifies how people are dealing with it in their daily lives. Further, the study highlights the potential impact on brands thought to be associated with misinformation.Voices on Misinformation found that consumers continue to be exposed to a high-volume of...

Nov 15
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