Jesse Witt
Jesse Witt
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Before Trump, Cambridge Analytica quietly developed psy-ops for militaries

Before Trump, Cambridge Analytica quietly developed psy-ops for militaries

advertisementadvertisementBy Jesse Witt and Alex PasternackRevelations of dirty tricks and illicitly-harvested Facebook profiles turned Cambridge Analytica into a global symbol for the dark side of big data. Its actual impact on the insurgent victories of Donald Trump and Brexit, however, remains one of many mysteries surrounding the disgraced political consultancy. The company’s sophisticated-sounding electioneering tactics seemed to rely as much upon hype and marketing whimsy as they did upon behavioral science, Facebook ads, and murky pools of data.advertisementadvertisementBut documents...

fastcompany.com
Jesse Witt
Sep 25
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