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How Michael Jordan's Hitler Moustache Boosted Sales at Hanes

How Michael Jordan's Hitler Moustache Boosted Sales at Hanes

Until recently, no one paid any attention to , but the underwear company may have stumbled onto a way to reverse that: In Jordan's new ads he's wearing a Hitler moustache. Jordan's facial hair is actually irrelevant to the action in the spots. (They all revolve around Jordan being accosted by annoying members of the public who are preternaturally enthusiastic about Hanes' underwear.) But it's unbelievably distracting.Jordan camouflages the moustache to a small extent with a corresponding "soul patch" under his bottom lip. But the lip-beard appears to be exactly that: a beard, trying to...

July 30, 2010
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