Kate Kaye
Kate Kaye
Multimedia journo covering Platforms, Data & Privacy for Digiday. City Surveillance Watch pod creator. Email Kate at digiday dot com. Let's Go Mets.Source
Portland, Oregon
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MRC denies accreditation for Pinterest's video ad measurements

MRC denies accreditation for Pinterest's video ad measurements

Brands like Ocean Spray and Royal Caribbean International have video ads up on Pinterest. But as of April, metrics the platform supplies to advertisers to measure video ad impressions were denied a stamp-of-approval from the Media Rating Council, the industry body relied on for decades to audit the processes employed by media firms for advertising measurement. The MRC denied accreditation for Pinterest’s self-provided video metrics, including video ad impressions, viewable video ad impressions and related viewability metrics as well as for video clicks in mobile in-application...

Jun 23
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