Kimberly Hefling
Kimberly Hefling
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The ‘Moneyball’ solution for higher education

The ‘Moneyball’ solution for higher education

ATLANTA—On a blistering hot June day, Georgia State University incoming freshman Jaila Heathman found herself feted inside the football stadium by cheerleaders, football coach Shawn Elliott, grilled chicken sandwiches and the booming sound of “Uptown Funk.” The academic year wouldn’t start for two months, and Heathman wasn’t a handpicked athletic recruit or an academic star. In fact, she was someone who Georgia State’s computer system decided was just a bit underprepared for college.Heathman had been invited to the stadium party by an algorithm. For the past seven years, Georgia State has...

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Kimberly Hefling
Feb 8
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