Come June of each year, corporations roll out the pink carpet for the LGBTQ community, emblazoning their boring corporate logos with rainbows and tweeting vaguely inspirational messages about pride.But in recent years, more discerning consumers have voiced their concerns about the effects of “pinkwashing” on the community and how seemingly well-meaning businesses and institutions end up doing more harm than good.But what is pinkwashing? What does it look like? And what does it really do to the LGBTQ community? Read on to find out.Pinkwashing refers to how corporations and institutions...…Come June of each year, corporations roll out the pink carpet for the LGBTQ community, emblazoning their boring corporate logos with rainbows and tweeting vaguely inspirational messages about pride.But in recent years, more discerning consumers have voiced their concerns about the effects of “pinkwashing” on the community and how seemingly well-meaning businesses and institutions end up doing more harm than good.But what is pinkwashing? What does it look like? And what does it really do to the LGBTQ community? Read on to find out.Pinkwashing refers to how corporations and institutions...WW…