Linda Leseman
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March Madness 2022 TV Viewing Pacing Ahead of Last Year

March Madness 2022 TV Viewing Pacing Ahead of Last Year

Skip to contentBy Brian Hughes For the second year in a row, the NCAA Men’s Basketball Tournament has proven to be a highly unpredictable one, defying fans’ and experts’ opinions, and busting a lot of brackets across the country. Some of the biggest stories to emerge thus far include defending champions Baylor losing to number eight seed UNC in the second round and underdog Saint Peter’s University (a number 15 seed) beating both Kentucky and Murray State to advance to the Sweet 16. In terms of broadcast and cable viewership, upsets and close games are always good for driving...

Mar 23
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