Mahdis Habibinia
Mahdis Habibinia
Intern @globeandmail with the Report on Business • Master of Journalism student @JSchoolNow • @yorkuniversity HBA ‘19 • 2020-21 Editor-in-Chief @ExcaliburYUSource
Toronto, Canada
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Netflix eyes password controls, ads in bid to boost subscribers

Netflix eyes password controls, ads in bid to boost subscribers

Netflix Inc. soared during the pandemic as people flocked to the video-streaming giant to occupy themselves at home amid widespread public-health restrictions. But now that much of the world has reopened, Netflix has staged a reversal of fortune. The company forecasted a loss of two million subscribers Tuesday in the second quarter this year, on top of a loss of 200,000 subscribers in the first quarter – its first drop in 10 years. Shares in Netflix plunged 35 per cent on the news Wednesday, erasing about US$54-billion in market value. It’s a sharp contrast from the past two years, when...

Apr 20
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