Maia Vines
Maia Vines
Advertising coverage for @adage | SU ‘22 🍊 @NewhouseMND | SBU ‘21 🐺 @stonybrookuSource
Brooklyn, New York
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Misinformation is thriving—and what brands should do about it

Misinformation is thriving—and what brands should do about it

Magna and Zefr find misinformation thrives on social media and TV Brands need to be especially careful when it comes to running ads in places where misinformation thrives: That's because consumers are just as likely to blame a brand for so-called fake news it appears next to as the author who posted it, according to a new study. Ninety-three percent of consumers are exposed to misinformation, with most agreeing that it’s “out of control,” regardless of political ideology, according to a study published today by IPG agency Magna and data and technology company Zefr. Unsurprisingly,...

Nov 15
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