Marty Swant
Marty Swant
Senior Reporter @digiday covering marketing & tech. ✍️ Past roles: @Forbes , @Adweek , @AP & @ALdotcom . 📧: Marty@digiday.com📱Signal: +1 929-399-6544Source
Brooklyn, New York
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Programmatic ads pose new brand risks amid the generative AI boom

Programmatic ads pose new brand risks amid the generative AI boom

There’s an old ad-tech adage that bad actors follow the flow of ad dollars, but will the same soon be true for generative AI? As the popularity of large language models leads to AI creating large volumes of text, images and video content, the question is increasingly focusing on whether advertisers will end up funding low-quality content — even unintentionally.One new report shows just how quickly questionable websites are publishing AI-generated content and monetizing it. Earlier this week, researchers at the news reliability rating service NewsGuard released an in-depth look at how...

Jun 29
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NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites

NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites

Programmatically-placed ads for dozens of nonprofits and universities have been showing up on misinformation websites — including some that overtly conflict with the missions of major organizations paying for those ads, per new report release today. Researchers at the news reliability rating service NewsGuard said they found ads for Planned Parenthood on a website promoting dangerous herbal abortion recipes. Elsewhere, ads for groups such as Amnesty International and The Red Cross were served on websites known for promoting pro-Russian propaganda related to the war in Ukraine. Other ads...

May 12
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Apple, Microsoft And Other Tech Giants Top Forbes’ 2020 Most Valuable Brands List

Apple, Microsoft And Other Tech Giants Top Forbes’ 2020 Most Valuable Brands List

BETAThis is a BETA experience. You may opt-out by Jul 27, 2020,When it comes to brand value, it’s hard to topple Big Tech. On Forbes’ 2020 list of the 100 most valuable brands, the top five are the same as last year: Apple, Google, Microsoft, Amazon, and Facebook. And while the first four have maintained or increased their pace of growth, Facebook has fallen. In fact, the social network’s brand value declined by 21% between fiscal-year 2018 and fiscal-year 2019.Several brands had notable shifts in the , which examines financial data from the previous fiscal year. Visa rose from 25th to...

July 27, 2020
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