Matt Skibinski
Matt Skibinski
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One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

HOME          LATEST STORY                    Oct. 7, 2019, 10 a.m.“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”Imagine you’re a barista at a coffee shop. You may have no background in business, finance, or data analysis — but you still probably have a decent handle on how the company you work for makes money and what role you play in that process.You know that each cup of coffee you sell...

niemanlab.org
Matt Skibinski
Mar 13
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One subscriber or 48,000 page views? Why journalists should know the ‘unit economics’ of digital news

One subscriber or 48,000 page views? Why journalists should know the ‘unit economics’ of digital news

Imagine you’re a barista at a coffee shop. You may have no background in business, finance, or data analysis — but you still probably have a decent handle on how the company you work for makes money and what role you play in that process. You know that each cup of coffee you sell costs the customer $2 or $3. The company makes that amount minus the cost of the coffee grounds and the cup, with some fixed overhead costs. If you sell more cups of coffee, or get customers to buy more expensive drinks, the company makes more money — and with even basic arithmetic skills, you can probably...

lenfestinstitute.org
Matt Skibinski
Feb 27
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