Megan Graham
Megan Graham
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YouTube exec says Covid-themed ads don't perform any better, but 'scrappy' ads do

YouTube exec says Covid-themed ads don't perform any better, but 'scrappy' ads do

Keep Me Logged InKey PointsIn the early days of the pandemic, a trend emerged of TV ads with inspirational music mentioning that brands are "here for you" and describing what they're doing during "unprecedented times."But YouTube advertisers mostly avoided the trend. "80% of the ads that we saw in April were not Covid-related; they were straight-up ads," said Tara Walpert Levy, VP of agency and media solutions at and YouTube.What's more, Covid-themed ads did not perform any better than regular ads on the site.She said the company looked at factors like what people watched and how they...

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Megan Graham
6d ago
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Google will make all advertisers prove their identities, so people can see who they are and which country they're in

Google will make all advertisers prove their identities, so people can see who they are and which country they're in

Keep Me Logged InKey Points will soon require all advertisers to verify their identity, the company . It's making the change to prevent advertisers from misrepresenting themselves and says it it should allow consumers to see who's running ads and which country they're located in.Consumers have seen a proliferation of ads for products from dubious advertisers, , in recent months. Fake businesses . Existing advertisers will have 30 days once notified to complete the verification process, since the company is doing the rollout in phases, according to a spokeswoman. If they don't submit the...

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Megan Graham
Apr 23
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News sites ask ad industry to get comfortable alongside coronavirus-related content

News sites ask ad industry to get comfortable alongside coronavirus-related content

Keep Me Logged InKey PointsEven as traffic to news websites has surged of late because of the constant demand for updates on the COVID-19 pandemic, publishers are their staff and due to slumping ad revenue.One problem the sites are facing is that advertisers are working with ad-tech companies that, in trying to prevent those brands from appearing on particular sites or near certain topics, have prevented promotions from running alongside coronavirus-related content. With the crisis having become the dominant global story, one that's poised to continue for at least the coming months, parts...

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Megan Graham
Mar 29
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SXSW canceled due to coronavirus after Austin declares 'local disaster'

SXSW canceled due to coronavirus after Austin declares 'local disaster'

Business News and FinanceVIEW IN APPA Facebook iconA Twitter iconA LinkedIn iconAn email iconKEY POINTS South by Southwest, the annual tech, film and music conference held in Austin, Texas, has been canceled due to concerns surrounding the coronavirus outbreak. Local government officials announced the update at a news conference Friday afternoon discussing the status of the outbreak and events in the city. Austin Mayor Steve Adler said he had declared a local disaster in the city and issued an order canceling the conference. In a statement on its website, SXSW said it would "faithfully...

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Megan Graham
Mar 10
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Google is showing ads for anti-coronavirus products, despite policy banning them

Google is showing ads for anti-coronavirus products, despite policy banning them

Keep Me Logged InKey PointsAs coronavirus cases continue to spread around the globe, online ads for hand sanitizers, gloves, masks and other products purporting to prevent sickness were rampant, and companies are having a hard time enforcing policies that ban such ads.As of Wednesday afternoon,  is showing many such ads, even though it has a policy that prohibits ad content that capitalizes off the coronavirus, according to a spokesperson. Products promising to prevent coronavirus are appearing in sponsored shopping lists for product searches and in Google display ads that show up on...

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Megan Graham
Mar 5
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