Patrick Lucas Austin
Patrick Lucas Austin
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The Real Reason Google Is Buying Fitbit

The Real Reason Google Is Buying Fitbit

In announcing its planned $2.1 billion acquisition of fitness tracking company Fitbit, Google said the deal will “help spur innovation in wearables” — at least, that’s how Senior Vice President of Devices & Services Rick Osterloh put it in a blog post. If completed, the move would spell the end of an independent Fitbit, a 12-year-old hardware firm credited with popularizing the self-quantifying phenomenon that has so many of us comparing our daily step counts against our friends and loved ones. Google has already spent big money on wearable tech — in 2019, it paid $40 million for technology...

November 5, 2019
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