Suzanne LaBarre
Suzanne LaBarre
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Why ‘The New York Times’ reinvented its front page to cover COVID-19

Why ‘The New York Times’ reinvented its front page to cover COVID-19

advertisementadvertisementIn May, when the United States reached the grim milestone of 100,000 confirmed deaths from COVID-19, The New York Times turned its front page into a powerful memorial, a list of every American coronavirus fatality to date: name, age, hometown, and a personal detail. Topped by a banner headline, the gray page was as solemn as a tombstone.advertisementadvertisementIt was the latest example of how the Times, the winner of Fast Company’s 2020 Innovation by Design General Excellence category, is reimagining its most valuable real estate to help readers make sense of...

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Suzanne LaBarre
Sep 30
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