Hype House, the physical location of a new content creator collective, is a Spanish-style mansion perched at the top of a hill on a gated street in Los Angeles. It has a palatial backyard, a pool and enormous kitchen, dining and living quarters. Four of the group’s 19 members live in the house full time; several others keep rooms to crash in when they are in town. And all day long, a stream of influential young internet stars come by to pay homage to the new guard. Hype House was formed in December by some of TikTok’s most talked-about stars. They introduced themselves with a Backstreet...…Hype House, the physical location of a new content creator collective, is a Spanish-style mansion perched at the top of a hill on a gated street in Los Angeles. It has a palatial backyard, a pool and enormous kitchen, dining and living quarters. Four of the group’s 19 members live in the house full time; several others keep rooms to crash in when they are in town. And all day long, a stream of influential young internet stars come by to pay homage to the new guard. Hype House was formed in December by some of TikTok’s most talked-about stars. They introduced themselves with a Backstreet...WW…

You’re not imagining it: Influencers really are multiplying. There are the Dolan Twins, a pair of square-jawed 19-year-olds who have amassed more than 10 million subscribers on YouTube and millions more on Instagram. They are joined by the Merrell Twins, the Rybka Twins, Niki and Gabi DeMartino, and Brooklyn and Bailey McKnight—massive YouTube stars, all. At this point, every up-and-coming YouTube star seems to have a body double, and every category of influencer has its own set of famous twins: twins who show off makeup techniques, twins who create exercise videos, twins who review toys....…You’re not imagining it: Influencers really are multiplying. There are the Dolan Twins, a pair of square-jawed 19-year-olds who have amassed more than 10 million subscribers on YouTube and millions more on Instagram. They are joined by the Merrell Twins, the Rybka Twins, Niki and Gabi DeMartino, and Brooklyn and Bailey McKnight—massive YouTube stars, all. At this point, every up-and-coming YouTube star seems to have a body double, and every category of influencer has its own set of famous twins: twins who show off makeup techniques, twins who create exercise videos, twins who review toys....WW…

Travis Hawley was scrolling through the comments sections of LeBron James’s Instagram posts recently when he noticed some postings from other athletes. “Dm me to buy verification badge,” wrote Dmitry Orlov, a player for the Washington Capitals. “Dm me to buy verification badge! Paypal, Zelle, Cashapp,” Malcolm Grant, an American professional basketball player in Lithuania, commented repeatedly. Other athletes joined in. The Cleveland Browns defensive tackle Sheldon Richardson, the Cincinnati Reds third baseman Jonathan India, the San Diego Padres shortstop Fernando Tatis, and the Tampa...…Travis Hawley was scrolling through the comments sections of LeBron James’s Instagram posts recently when he noticed some postings from other athletes. “Dm me to buy verification badge,” wrote Dmitry Orlov, a player for the Washington Capitals. “Dm me to buy verification badge! Paypal, Zelle, Cashapp,” Malcolm Grant, an American professional basketball player in Lithuania, commented repeatedly. Other athletes joined in. The Cleveland Browns defensive tackle Sheldon Richardson, the Cincinnati Reds third baseman Jonathan India, the San Diego Padres shortstop Fernando Tatis, and the Tampa...WW…

Last night, YouTube hosted its annual VidCon party, in one of the Anaheim Convention Center’s large halls, and YouTube executives, top influencers, and industry professionals mingled about the cavernous space, sipping beer and eating vegetable skewers and salad in cups as a DJ on a large circular platform in the center blasted pop hits. The party felt like a generic corporate-sponsored event. Probably because the real party was 1.9 miles down the road, at a private event hosted by TikTok. Unlike YouTube’s event, TikTok’s party, at Bowlmor Lanes, was for creators only. Marketers and fans...…Last night, YouTube hosted its annual VidCon party, in one of the Anaheim Convention Center’s large halls, and YouTube executives, top influencers, and industry professionals mingled about the cavernous space, sipping beer and eating vegetable skewers and salad in cups as a DJ on a large circular platform in the center blasted pop hits. The party felt like a generic corporate-sponsored event. Probably because the real party was 1.9 miles down the road, at a private event hosted by TikTok. Unlike YouTube’s event, TikTok’s party, at Bowlmor Lanes, was for creators only. Marketers and fans...WW…

On Tuesday, Marissa Casey Fuchs, a fashion influencer known on Instagram as @fashionambitionist, shared a video to her 160,000-plus followers. In it, her boyfriend, Gabriel Grossman, professes his love and tells her that she’s about to embark on “an extraordinary adventure.” “I have the most important question of my life to ask you,” he says. “The problem is, we’re not really into traditional weddings. It’s not really our style.” But, he adds, he figured out how to provide “something to experience, enjoy, and, you know, capture for the ’gram so we know it happened.” The video had...…On Tuesday, Marissa Casey Fuchs, a fashion influencer known on Instagram as @fashionambitionist, shared a video to her 160,000-plus followers. In it, her boyfriend, Gabriel Grossman, professes his love and tells her that she’s about to embark on “an extraordinary adventure.” “I have the most important question of my life to ask you,” he says. “The problem is, we’re not really into traditional weddings. It’s not really our style.” But, he adds, he figured out how to provide “something to experience, enjoy, and, you know, capture for the ’gram so we know it happened.” The video had...WW…

When Alex, now a high-school senior, saw an Instagram account he followed post about something called QAnon back in 2017, he’d never heard of the before. But the post piqued his interest, and he wanted to know more. So he did what your average teenager would do: He followed several accounts related to it on Instagram, searched for information on YouTube, and read up on it on forums.A year and a half later, Alex, who asked to use a pseudonym, runs his own Gen Z–focused QAnon Instagram account, through which he educates his generation about the “I was just noticing a lack in younger people...…When Alex, now a high-school senior, saw an Instagram account he followed post about something called QAnon back in 2017, he’d never heard of the before. But the post piqued his interest, and he wanted to know more. So he did what your average teenager would do: He followed several accounts related to it on Instagram, searched for information on YouTube, and read up on it on forums.A year and a half later, Alex, who asked to use a pseudonym, runs his own Gen Z–focused QAnon Instagram account, through which he educates his generation about the “I was just noticing a lack in younger people...WW…