Texas McCombs
Texas McCombs
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Companies Take Risks When Making Secret Political Contributions | by Texas McCombs | Big Ideas | Jan, 2021 | Medium

Companies Take Risks When Making Secret Political Contributions | by Texas McCombs | Big Ideas | Jan, 2021 | Medium

Based on the research of Timothy Wernerompanies often secretly contribute to political nonprofits to influence public policy. But depending on the organization they contribute to, it’s a risky practice.If discovered, this so-called covert corporate political activity can threaten a company’s reputation and even drag down its share price. When investors find out that companies they’ve invested in have given money to controversial organizations, they react negatively, punishing the “irresponsible” business by driving down its stock price.“Companies should really be thinking about the...

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Texas McCombs
Jan 12
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When We Fear an Awkward Phone Call, We Often Turn to Text | by Texas McCombs | Big Ideas | Medium

When We Fear an Awkward Phone Call, We Often Turn to Text | by Texas McCombs | Big Ideas | Medium

Based on the research of Amit Kumart’s been years since you last spoke, and you’ve decided to finally reconnect with that long-lost friend.You know hearing the person’s voice will make you feel good. But there’s a problem: that nagging fear of the awkwardness when you pick up the phone. So maybe it’s just safer to write a message, you tell yourself, and spare you both the possible discomfort of a call. After all, what’s the difference between calling and emailing, anyway?There’s a big difference, according to a new paper from , Texas McCombs assistant professor of marketing. In fact, if you...

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Texas McCombs
Sep 10
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Fraud Revealed as Key to Financial Crash | by Texas McCombs | Big Ideas | Dec, 2020 | Medium

Fraud Revealed as Key to Financial Crash | by Texas McCombs | Big Ideas | Dec, 2020 | Medium

Based on the research of John Griffin those who can’t remember the past are condemned to repeat it, then Professor has a reminder for economic policymakers. A dozen years ago, he says, rampant fraud helped to bring down the U.S. financial system. Today, he fears it could happen all over again.The importance of falsified and concealed information to the has been underestimated, says the Texas McCombs finance professor. Despite anecdotal evidence, in books like “The Big Short,” economists have put more blame on macroeconomic causes, like loose credit and housing speculation.In a new study,...

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Texas McCombs
Dec 3
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New Era Requires New Approach to Drug Approvals | by Texas McCombs | Big Ideas | Medium

New Era Requires New Approach to Drug Approvals | by Texas McCombs | Big Ideas | Medium

Based on the research of Francisco Polidoro Jr.uring the next year, the Food and Drug Administration will review many new drug applications. Many of them will work in ways regulators haven’t seen before, because they’re taking on a new and deadly pathogen: the novel coronavirus.What can the agency do to get ready — especially with public pressure to approve new treatments as quickly as possible?., associate management professor at Texas McCombs, has a suggestion: Don’t look at innovative new drugs through old lenses. Be prepared to design new standards for judging their effectiveness.In new...

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Texas McCombs
Jun 19
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Sellers Who Disclose Prices Can Maximize Profits | by Texas McCombs | Big Ideas | Oct, 2020 | Medium

Sellers Who Disclose Prices Can Maximize Profits | by Texas McCombs | Big Ideas | Oct, 2020 | Medium

Based on the research of Sebastian Hohenbergar sellers often act coy when it comes to revealing the price of a vehicle as they’re negotiating with a customer. But that tactic may ultimately be a losing one.Rather than leading to a more robust sale, withholding pricing information early on can cause customers to lose trust. Then, they may spend less on “back-end” products that augment their initial purchase, like service and maintenance plans when buying a car.In today’s digital world where buyers can easily gather pricing information online, sellers looking to maximize total profits should...

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Texas McCombs
Oct 1
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It Only Takes Seconds to Alert Facebook Users to Fake News | by Texas McCombs | Big Ideas | Aug, 2020 | Medium

It Only Takes Seconds to Alert Facebook Users to Fake News | by Texas McCombs | Big Ideas | Aug, 2020 | Medium

Based on the research of Tricia MoravecIn the Information Age, it’s the abundance of misinformation that worries Texas McCombs researcher Tricia Moravec., an assistant professor of information, risk, and operations management, studies fake news and ways to help Facebook users spot it more easily. In a new paper, Moravec and her co-authors, Antino Kim and Alan R. Dennis of Indiana University, found that two simple interventions, especially when used together, have a strong effect on helping people discern real from fake news.The first intervention was a stop sign icon. The second was a...

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Texas McCombs
Aug 13
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Facing COVID-19, Some Businesses Should Reopen Before Others | by Texas McCombs | Big Ideas | Aug, 2020 | Medium

Facing COVID-19, Some Businesses Should Reopen Before Others | by Texas McCombs | Big Ideas | Aug, 2020 | Medium

Based on the research of Avinash Collis states across the country implement individualized reopening plans during the coronavirus pandemic, policymakers may want to place looser restrictions on places with a lower health risk and higher social benefit such as banks, grocery stores, dentist offices, and universities. That stands in stark contrast to spots such as liquor stores, gyms and sporting goods stores, which are riskier and offer comparatively less value, according to new research from Texas McCombs.During the pandemic, , assistant professor of information, risk, and operations...

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Texas McCombs
Aug 5
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How to Win at Crowdfunding - Big Ideas - Medium

How to Win at Crowdfunding - Big Ideas - Medium

Based on the research of Jason Duanll too often and contrary to what one might expect, what appear to be high-quality crowdfunding projects fail to get the backing they need in time to get funded. But entrepreneurs can help ensure success by tracking their project’s progress in real time and boosting marketing at just the right time.“People tend to fund a project that’s liked or funded by other people,” says , associate professor of marketing at Texas McCombs and lead author of a new paper that examines crowdfunding success and promotion strategies. It’s the so-called network effect.There’s...

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Texas McCombs
Jun 24
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In a Global Crisis, Business Redundancy Can be Efficient

In a Global Crisis, Business Redundancy Can be Efficient

he business world didn’t see it coming. When the new coronavirus began spreading in the early months of 2020, it put kinks in multinational production chains — first in China and then around the globe.But it didn’t have to happen that way, says , associate management professor at Texas McCombs. In a forthcoming paper, he suggests how companies can fortify their operations against unforeseeable events such as pandemics.With Curba Lampert of Florida International University in Miami and Minyoung Kim of the University of Kansas, Polidoro introduces a strategy called branching. A company, he...

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Texas McCombs
Apr 30
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