This content is created by an Ad Age Publishing Partner. Find out more about this program.Inflation is on the rise, spending is dropping and economists warn we’re entering a time of economic uncertainty. The inevitable response? Brands begin revisiting their Q3-Q4 plans, reviewing their budgets and cutting back where they can.Yes, unfortunately, when times get tough brand marketing budgets often get hit first. But I believe—and history bears me out—that this is often a counter-intuitive decision. In good times and bad, brands still need to grow, and marketing plays a crucial role for...…This content is created by an Ad Age Publishing Partner. Find out more about this program.Inflation is on the rise, spending is dropping and economists warn we’re entering a time of economic uncertainty. The inevitable response? Brands begin revisiting their Q3-Q4 plans, reviewing their budgets and cutting back where they can.Yes, unfortunately, when times get tough brand marketing budgets often get hit first. But I believe—and history bears me out—that this is often a counter-intuitive decision. In good times and bad, brands still need to grow, and marketing plays a crucial role for...WW…

The creative vet ends a nearly 40-year career filled with breakthrough work including 'Truth,' Progressive's Flo, Dr Pepper's Lil' Sweet, Converse's Grandmama and more Deutsch LA Creative Chairman Pete Favat today announced he will be retiring from the industry, closing a storied chapter of advertising history full of memorable characters and breakthrough ideas.Favat’s career of nearly four decades is littered with landmark moments—among them, Converse’s lovable “Grandmama” campaign from the ‘90s, American Legacy Foundation’s (now known as Truth Initiative's) “Truth,”...…The creative vet ends a nearly 40-year career filled with breakthrough work including 'Truth,' Progressive's Flo, Dr Pepper's Lil' Sweet, Converse's Grandmama and more Deutsch LA Creative Chairman Pete Favat today announced he will be retiring from the industry, closing a storied chapter of advertising history full of memorable characters and breakthrough ideas.Favat’s career of nearly four decades is littered with landmark moments—among them, Converse’s lovable “Grandmama” campaign from the ‘90s, American Legacy Foundation’s (now known as Truth Initiative's) “Truth,”...WW…

Social platform seeks to hire CTV product leader as short-form video takes higher stake in streaming spaceA new job listing from TikTok reveals the social platform’s goal to find a new home on TV screens. It is currently seeking a product manager of user growth, which according to the job listing will focus on driving the “TikTok Connected TV product strategy, value proposition and growth.” A qualified applicant needs experience in user experience design, with optional “prior experience in building apps for TV," according to the listing. For the past four years, the social media...…Social platform seeks to hire CTV product leader as short-form video takes higher stake in streaming spaceA new job listing from TikTok reveals the social platform’s goal to find a new home on TV screens. It is currently seeking a product manager of user growth, which according to the job listing will focus on driving the “TikTok Connected TV product strategy, value proposition and growth.” A qualified applicant needs experience in user experience design, with optional “prior experience in building apps for TV," according to the listing. For the past four years, the social media...WW…

The automaker is plugging its innovation know-how as it continues to invest beyond its vehicle businessHonda is plugging its range of products—from motorcycles to jets—in a major new campaign that points to its future, including investments in electric vehicles and a longer-term vision for reusable space rockets and avatar robots.A new “Forever Determined” ad, which comes from agency-of-record RPA, is the second spot in Honda's “Origin of Determination” campaignWhile the campaign’s first ad focused on the brand’s legacy, the new spot is geared toward showing how the company is “embarking on...…The automaker is plugging its innovation know-how as it continues to invest beyond its vehicle businessHonda is plugging its range of products—from motorcycles to jets—in a major new campaign that points to its future, including investments in electric vehicles and a longer-term vision for reusable space rockets and avatar robots.A new “Forever Determined” ad, which comes from agency-of-record RPA, is the second spot in Honda's “Origin of Determination” campaignWhile the campaign’s first ad focused on the brand’s legacy, the new spot is geared toward showing how the company is “embarking on...WW…

By helping to level the playing field, marketers can generate more fan experiences and better opportunities to connectFourteen million—that’s how many Americans tuned in to see the U.S. Women’s National Team take on the Netherlands in the 2019 FIFA World Cup finals. Granted, it’s no Super Bowl audience, but what is extraordinary about this number is the 22% edge it had over the 2018 men’s final. But wait—there’s more.With 4.85 million viewers, the 2022 Women’s NCAA basketball championship was the most-watched college basketball game (men or women) on ESPN since 2008. The 2021 women’s U.S....…By helping to level the playing field, marketers can generate more fan experiences and better opportunities to connectFourteen million—that’s how many Americans tuned in to see the U.S. Women’s National Team take on the Netherlands in the 2019 FIFA World Cup finals. Granted, it’s no Super Bowl audience, but what is extraordinary about this number is the 22% edge it had over the 2018 men’s final. But wait—there’s more.With 4.85 million viewers, the 2022 Women’s NCAA basketball championship was the most-watched college basketball game (men or women) on ESPN since 2008. The 2021 women’s U.S....WW…

This content is created by an Ad Age Publishing Partner. Find out more about this program.Trust is a two way street that requires each party to show a genuine commitment to the other’s needs. No, you didn’t accidentally stumble upon a marriage advice column. We are here to talk about how important trust is between marketer and media partner, and how the digital out-of-home (DOOH) industry in particular has been coming up short during the current economic slowdown.In short, DOOH partners commonly “dead end” in the full-funnel measurement expected from true digital media companies, an...…This content is created by an Ad Age Publishing Partner. Find out more about this program.Trust is a two way street that requires each party to show a genuine commitment to the other’s needs. No, you didn’t accidentally stumble upon a marriage advice column. We are here to talk about how important trust is between marketer and media partner, and how the digital out-of-home (DOOH) industry in particular has been coming up short during the current economic slowdown.In short, DOOH partners commonly “dead end” in the full-funnel measurement expected from true digital media companies, an...WW…

Williams on Monday begins her last US Open before retirementTennis legend Serena Williams, who has won 23 single Grand Slams, announced earlier this month her . She plans to pursue other business ventures such as her venture capital firm, Serena Ventures,  The US Open will pay tribute to the gold medalist on Monday with a farewell ceremony after her match. Brands have begun to release ads paying tribute to the tennis great, and more are expected. Below, a look at what is out so far. Narrated by Beyoncé, “Love Means Everything” highlights Williams' impact on tennis and beyond....…Williams on Monday begins her last US Open before retirementTennis legend Serena Williams, who has won 23 single Grand Slams, announced earlier this month her . She plans to pursue other business ventures such as her venture capital firm, Serena Ventures,  The US Open will pay tribute to the gold medalist on Monday with a farewell ceremony after her match. Brands have begun to release ads paying tribute to the tennis great, and more are expected. Below, a look at what is out so far. Narrated by Beyoncé, “Love Means Everything” highlights Williams' impact on tennis and beyond....WW…

Magna and Zefr find misinformation thrives on social media and TV Brands need to be especially careful when it comes to running ads in places where misinformation thrives: That's because consumers are just as likely to blame a brand for so-called fake news it appears next to as the author who posted it, according to a new study. Ninety-three percent of consumers are exposed to misinformation, with most agreeing that it’s “out of control,” regardless of political ideology, according to a study published today by IPG agency Magna and data and technology company Zefr. Unsurprisingly,...…Magna and Zefr find misinformation thrives on social media and TV Brands need to be especially careful when it comes to running ads in places where misinformation thrives: That's because consumers are just as likely to blame a brand for so-called fake news it appears next to as the author who posted it, according to a new study. Ninety-three percent of consumers are exposed to misinformation, with most agreeing that it’s “out of control,” regardless of political ideology, according to a study published today by IPG agency Magna and data and technology company Zefr. Unsurprisingly,...WW…

This content is created by an Ad Age Publishing Partner. Find out more about this program.Life is a collection of choices with varying levels of importance, but few choices have more momentary importance and impact than “what are we watching tonight?” Whether it’s a new original series that brings the laughs or a classic movie that brings on the nostalgia, streaming gives fans an experience wherever they are, and its popularity isn’t slowing down anytime soon.To understand the streamer perspective, Twitter consistently runs research on streaming behaviors, content preferences, timeline...…This content is created by an Ad Age Publishing Partner. Find out more about this program.Life is a collection of choices with varying levels of importance, but few choices have more momentary importance and impact than “what are we watching tonight?” Whether it’s a new original series that brings the laughs or a classic movie that brings on the nostalgia, streaming gives fans an experience wherever they are, and its popularity isn’t slowing down anytime soon.To understand the streamer perspective, Twitter consistently runs research on streaming behaviors, content preferences, timeline...WW…

Alexandra JardineDoritos is on mission to make everyone see triangles, in a promotional campaign that makes the most of its signature shape and includes a Snapchat Lens, Tik Tok challenges, out-of-home, a special Fortnite build and more.People can use the brand's Snapchat AR Lens, , to point their phone at any triangle in the real world, and Snapchat’s Machine Learning technology will recognize it and turn it into a Doritos chip. From there, Snapchat will generate a code and send them to a website to unlock rewards; the top prize is $250,000.On TV,...…Alexandra JardineDoritos is on mission to make everyone see triangles, in a promotional campaign that makes the most of its signature shape and includes a Snapchat Lens, Tik Tok challenges, out-of-home, a special Fortnite build and more.People can use the brand's Snapchat AR Lens, , to point their phone at any triangle in the real world, and Snapchat’s Machine Learning technology will recognize it and turn it into a Doritos chip. From there, Snapchat will generate a code and send them to a website to unlock rewards; the top prize is $250,000.On TV,...WW…