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How Reuters is training reporters to spot 'deepfakes'

How Reuters is training reporters to spot 'deepfakes'

| ByNews publisher Reuters created its own manipulated video in order to train its journalists in how to spot fake content before it gets shared widely.Over the course of a few days, Reuters and a specialist production company created a so-called “deepfake” video of a broadcaster reading a script in a studio. Reuters then shared the video with its user-generated content team of around 12 producers asking if they noticed anything odd about it. Several people with knowledge of the manipulation spotted it had been manipulated, noticing a mismatch between audio and lip-synching, as well as...

June 18, 2019
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The Associated Press signs on with journalism blockchain startup Civil

The Associated Press signs on with journalism blockchain startup Civil

| ByCivil Media Company is a startup that aims to support a network of high-quality news outlets through the sale of cryptocurrency. Now, it’s trying to apply the blockchain that underpins digital currency to protect that journalism.Today the company is announcing a two-part deal with The Associated Press. The AP will license its content to the newsrooms in the Civil network (there are 14, and they include startups like ZigZag and Block Club Chicago), as it does with other news outlets. The other part involves the AP and Civil working together on a blockchain based-technology that will let...

August 28, 2018
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Facebook hires Spiegel exec (and sometimes critic) to strengthen relations with publishers in Europe

Facebook hires Spiegel exec (and sometimes critic) to strengthen relations with publishers in Europe

| ByFacebook has hired one of its own harshest critics, Jesper Doub, CEO of German media giant Spiegel Online, to head up a new news media partnerships team that focuses specifically on news publishers and media owners. His job title will be director of news partnerships for Europe, the Middle East and Africa, and he will recruit a team, the size of which isn’t yet known.Doub will be based in Facebook’s German headquarters in Hamburg and work alongside Patrick Walker, Facebook’s director of media partnerships for Europe, the Middle East and Africa, according to sources. Walker will now...

June 16, 2019
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Reddit overhauls ad sales, with a new boss from Pinterest

Reddit overhauls ad sales, with a new boss from Pinterest

| ByReddit has restructured its sales team and hired a new advertising boss who previously worked at Pinterest and Google.Both moves were in process before the coronavirus crisis, said Reddit COO Jen Wong, but both are likely to help the platform to appeal to advertisers who are currently more concerned with selling products than raising awareness and have pulled back from the platform as they deal with the crisis.After previously grouping its sales team under one general umbrella group called brand partnerships, in January Reddit restructured its sales organization into three teams: brand...

May 15, 2020
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At tech publisher Digital Trends, staffers see a 'white bro culture'

At tech publisher Digital Trends, staffers see a 'white bro culture'

| ByOn Wednesday, June 10, the entire Digital Trends staff — approximately 130 people — spent three hours in a virtual town hall meeting. The company’s executive staff spent the bulk of that time fielding numerous questions and concerns from staffers, regarding the claims of a discriminatory workplace culture that past and current employees were airing on Twitter over the past two weeks.The tweet that had kicked off all of the online allegations was a of DT’s chief operating officer Chris Carlson dressed up as a Black racial stereotype during a company-wide “Gin and Juice”-themed party back...

June 19, 2020
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Media Rating Council denies accreditation for Pinterest's video ad measurements

Media Rating Council denies accreditation for Pinterest's video ad measurements

| ByBrands like Ocean Spray and Royal Caribbean International have video ads up on Pinterest. But as of April, metrics the platform supplies to advertisers to measure video ad impressions were denied a stamp-of-approval from the Media Rating Council, the industry body relied on for decades to audit the processes employed by media firms for advertising measurement.The MRC denied accreditation for Pinterest’s self-provided video metrics, including video ad impressions, viewable video ad impressions and related viewability metrics as well as for video clicks in mobile in-application...

June 23, 2021
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BuzzFeed will finally monetarily reward its Community users for their viral quizzes, lists

BuzzFeed will finally monetarily reward its Community users for their viral quizzes, lists

| ByBuzzFeed’s new Summer Writers’ Challenge could pay up to $10,000 for user-generated content that goes viral, in a bid to get its contributors to draw in readers interested in niche topics and potentially uncover new areas of coverage for BuzzFeed’s entertainment staff.Contributors to BuzzFeed Community — a hub launched in 2013 that houses user-generated content like quizzes and lists created by people that simply sign up for an account — can opt in to have their posts be a part of the eight-week Summer Writers’ Challenge running from June 15 to August 15. The best posts on Community are...

June 16, 2021
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NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites

NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites

Programmatically-placed ads for dozens of nonprofits and universities have been showing up on misinformation websites — including some that overtly conflict with the missions of major organizations paying for those ads, per new report release today. Researchers at the news reliability rating service NewsGuard said they found ads for Planned Parenthood on a website promoting dangerous herbal abortion recipes. Elsewhere, ads for groups such as Amnesty International and The Red Cross were served on websites known for promoting pro-Russian propaganda related to the war in Ukraine. Other ads...

May 12
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