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Figma’s Community-Led Growth Playbook: From Stealth to Enterprise

Figma’s Community-Led Growth Playbook: From Stealth to Enterprise

In the earliest stages of company-building, folks often worship at the altar of speed — launch an MVP quickly, gather hoards of customer feedback and start pivoting your way into product/market fit. The sooner you can get your product out there, the better.But the path to building was an exercise in patience. Founded in 2012, Figma didn’t actually start shipping software to beta users until 2015. After launch, it took another two years to add paid pricing tiers — and a couple more to bring on a sales team.But taking a longer, winding path to launch a product doesn’t mean that you keep...

Sep 15
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