iab.com
iab.com
#IAB empowers the media and marketing industries to thrive in the digital economy.Source
New York City, NY
Founded 1996
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First Impressions Matter: Getting it Right in CTV Means Starting with the Creative Experience

First Impressions Matter: Getting it Right in CTV Means Starting with the Creative Experience

Not too long ago, I was having dinner with my 5- and 7-year-old nephews. With their roaming and curious minds, you never know where the conversation might go but to my surprise, they were excited to tell me about a CTV commercial they saw with their family at home. The ad was for a popular theme park, and they were given the option to select a specific aspect of the vacation experience in the park. As they were sharing the excitement of the ability to choose their own adventure in the ad, it struck me that I was hearing out of the “mouths of babes” why CTV represents an extraordinary...

Sep 24
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Nina Munoz

Nina Munoz

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Anthony Iadonisi

Anthony Iadonisi

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