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Weekly mobile game downloads surpassed 1 billion in Q3 2020 | Mobile Marketing Reads

Weekly mobile game downloads surpassed 1 billion in Q3 2020 | Mobile Marketing Reads

According to a recent report from App Annie, weekly downloads in mobile games surpassed 1 billion worldwide, up 15% year on year, maintaining the success seen in the second quarter. During the third quarter, customer spend in mobile games across app stores accounted for $20 billion. The report indicates that, in 2020, mobile game spending is expected to extend its lead to over 2.8x over desktop gaming and 3.1x more than home game consoles. Google Play saw higher growth at 7% quarter over quarter, as compared to 4% on iOS. Games also for the majority of consumer spend across both stores at...

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MMR Admin
Oct 9
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U.S. antitrust committee finds Apple, Google, Amazon, and Facebook guilty

U.S. antitrust committee finds Apple, Google, Amazon, and Facebook guilty

The antitrust subcommittee of the Judiciary Committee into competition in digital markets to examine the abuses of market power by Apple, Google, Amazon, and Facebook. In a 449-page report, the committee shared findings and recommendations. The report indicated that, as of September 2020, the combined valuation of the four big tech companies is more than $5 trillion—more than a third of the value of the S&P 100, and those companies “have captured control over key channels of distribution and have come to function as “gatekeepers”. The committee found that the companies create “a position...

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Jordan Bevan
Oct 7
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The game industry has reached $20.5 billion in 2020

The game industry has reached $20.5 billion in 2020

According to a recent report from InvestGame, in the first three quarter of the year, the gaming industry saw an estimated $20.5 billion in initial public offerings, private investments, and mergers & acquisitions. The intense interest towards games on PC and consoles, mobile devices, and multiplatforms due to the pandemic increased the activity in the gaming industry. ’s report doesn’t cover gambling companies because it doesn’t fit its “gaming” definition. If the amount of a deal has not been disclosed, it is either estimated or not included in the report. According to the data, in the...

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Jordan Bevan
Oct 8
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Sources: TikTok Competitor Triller Explores Deal To Go Public

Sources: TikTok Competitor Triller Explores Deal To Go Public

Triller Inc, one of the biggest rivals of the controversial short-video app TikTok, is in talks with blank-check acquisition companies for a merger that would take the New York headquartered company public, as people familiar with the matter told Reuters. On August 6, U.S. President Donald Trump the transactions between China-based social media app TikTok and US citizens & companies, citing national security concerns.  He gave the owner company ByteDance for US acquisition but the deadline was later after he said he had given the deal between TikTok, Walmart and Oracle his...

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Jordan Bevan
Oct 12
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UPDATED – Gaming platform Roblox announces confidential submission to go public

UPDATED – Gaming platform Roblox announces confidential submission to go public

UPDATE (12.10.2020): Roblox confidentially files to go publicGaming platform Roblox announced on Monday in a written that it has previously submitted a draft registration statement on a confidential basis to the U.S. Securities and Exchange Commission for a proposed public offering of its common stock.“The number of shares of Class A common stock to be sold and the price range for the proposed offering have not yet been determined. “(October 2, 2020) – As reported by Reuters, US-based online gaming platform Roblox is working with investment banks to prepare to go public with a U.S. stock...

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Sophie Blake
Oct 12
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Vungle acquires automated user acquisition platform AlgoLift

Vungle acquires automated user acquisition platform AlgoLift

San Francisco-based mobile ad network Vungle announced today it has acquired Algolift, an automated user acquisition platform for mobile advertisers, for an undisclosed price. Following the acquisition, Andre Tutundijan and Dmitry Yudovsky, cofounders of Algolift, will join Vungle, as well as the whole AlgoLift team. The team will continue to work out of its LA office.  With this acquisition, Vungle aims to adapt to IDFA changes to let its customers “continue acquiring high-quality users at scale with minimal impact.” “At Vungle, we have been preparing for a world without device IDs as user...

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Sophie Blake
Oct 13
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Google Delays Play Store's 30% Cut In India After Startups Complain

Google Delays Play Store's 30% Cut In India After Startups Complain

Google today released an article on Official Google India Blog and announced that it’s postponing the deadline for developers in India to comply with its new Play Store billing policy by six months to March 31, 2022, after over 150 Indian startups came together to discuss ways to challenge the new policy and started looking for alternative app markets. Last week, Google announced the to ‘clarify’ in-app billing requirements and said less than 3% of developers who don’t use Google Play’s billing will be required to integrate it’s billing library into their apps within one year. After the...

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Jordan Bevan
Oct 5
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Google Duplex Can Now Book Your Haircut Appointments

Google Duplex Can Now Book Your Haircut Appointments

Image Source: 9to5GoogleFirst announced and demonstrated 2 years ago at the Google I/O 2018 event, Google reportedly started rolling out a new Google Duplex feature to some U.S. users with supported devices which will allow them to have Google Assistant call their hairstylists, hair salons & barber shops and reserve appointments in a very effortless way. Google first introduced its Duplex project back in May 2018 at the Google I/O event and chose booking a haircut as the use case to highlight its conversational AI tech which makes phone calls to make appointments on behalf of Google...

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Sophie Blake
Oct 14
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Applovin with existing shareholder KKR seek up to $2.1B in its U.S. IPO

Applovin with existing shareholder KKR seek up to $2.1B in its U.S. IPO

Back in March, mobile app technology company on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed IPO of its common stock. The company and its existing shareholder KKR Inc. are looking for up to $2.13 billion in Nasdaq IPO. It is offering 22.5 million Class A shares as KKR Inc. plans to sell $2.5 million shares, according to a Wednesday filing with the U.S. Securities and Exchange Commission. The shares are being offered at $75 to $85 apiece. At the top of that range, based on the outstanding shares listed in its filing, Applovin have a market value of $30...

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Sophie Blake
Apr 8
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Coinbase reports an estimated $1.8B in total revenue in Q1 2021, up nine-fold

Coinbase reports an estimated $1.8B in total revenue in Q1 2021, up nine-fold

Cryptocurrency exchange Coinbase, preparing for the initial public offering next week, announced the first quarter results of 2021. It outperformed the whole last year with the revenue it generated in this quarter alone. Coinbase generated total revenue of approximately $ 1.8 billion, with net income between $ 730 and $ 800 million. The total trading volume of the company is announced as $335 billion. Coinbase’s revenue in the first quarter of this year has also nine-folded from $190.6 million last year.Coinbase also it has 56 million verified users as of  the first quarter ended March 31,...

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Sophie Blake
Apr 7
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